Dennis Trainor, Jr. points out that the Super Bowl is one of the last communal experiences we have. Last year, 71% of TV households watched the Super Bowl. Nevertheless, advertising–full of cars, beer, pizza and surgically enhanced women–is aimed only at the straight male demographic.
No matter how sick and twisted the gladiator games may be, Trainor, a self-professed NFL-aholic, will be watching them anyway.
- Sports: Just a distraction from things that matter? (coolrevolution.net)